|
Press relations for the brand since 1997
Organisation of the Trophée de la Femme Montblanc for influential women
Launch of the Prix Montblanc du Mécénat Culturel
Inauguration evenings for the flagship boutiques in France
Launches of various collections.
|
| | | |
|
Corporate communication for Culturespaces and for its associated cultural sites
Inauguration of cultural sites, most recently the Théâtre Antique d'Orange and the presentation of the new interiors for the monuments in the city of Nîmes (Maison Carré, Tour Magne, and Arènes)
Launch of the remodelled Cité du Train à Mulhouse. In the space of four months, a total of 162 press releases were sent out, with particular emphasis on the television media between 1pm and 8pm on the opening day.
|
| | | |
|
To boost the brand's press relations after its takeover by the Thiénot Group
Corporate press relations regarding the financial performance of Canard-Duchêne
Product press relations at key dates on the wine calendar (St Valentine, Father's Day, Wine Fairs, Christmas...).
New product launches (Cuvée Léonie).
The success achieved for this brand has led the parent company, Le Groupe Thiénot (the 7th largest champagne group), to entrust the agency with its corporate press relations, as well as press relations regarding financial and product information from its portfolio.
|
| | | |
|
Press relations after entry into the French market
Introduction of NetJets, one of the leading firms in the private aviation market, to the financial press, in order to develop its status from market challenger to leader in France
Continuous organization of new product presentations, performance updates and events for the company
Organization of press conferences in Cannes, Brussels, Geneva and Lille, to win over the proximity press
Active presence in the Salon du Bourget (Paris) and in the Salon EBACE (Geneva) with good press visibility (Televised news at 8pm on TF1)
Placement of the NetJets cards in Colette (a Parisian concept store) to create a buzz and generate a trend.
|
| | | |
|
Launch of the Australian leader in South Sea cultured pearls into the French Market
Introduction of its jewellery collection through a flagship event in Paris, in the presence of Ines Sastre, the new face of the brand
Cap&Cime highlights key accounts for the brand, organises a number of press days, and provides advice on the firm's media plans.
|
| | | |
|
Les Nouveaux Constructeurs, founded by Olivier Mitterrand and listed on the Stock Market since November 2006, has trusted Cap & Cime with its communication campaigns for the past 6 years. The agency's task is to promote the company's image and to increase its media coverage in both the economic and the real estate press, as well as in regional daily publications.
The agency promotes all of Les Nouveaux Constructeurs' projects – residential and corporate real estate programmes – as well as its strategy and performance in France and abroad.
With the aim to to strengthen ties with key journalists, the agency also organises press conferences and an annual press trip.
|
| | | |
|
The French Institute of International Relations: to boost the institution's press relations, ensuring a wider audience as although the Institute is well known, its programmes, researchers and work often go unrecognized.
Cap & Cime manages Ifri's communication strategies and its tools: programme launching, lobbying, greater media coverage for its researchers, increased visits to its Internet site, edition of communiqués and press packs…
The agency also reworks Ifri's twice yearly statements: New Year's wishes in January, and the presentation of the new edition of the "Ramsès" each September, and presents Thierry de Montbrial to the editorial staff of key journals such as Le Monde, Les Echos, L'Express, the Figaro Magazine, the Point...
The agency also aims to increase the number of TV and radio interviews.
|
| | | |
|
Improve the visibility of this insurance leader for professional organisations in the eyes of elected representatives and journalists
To counteract the current urban violence by addressing an "Open Letter to the President of the Republic" and to encourage the taking of a formal stance by the President
Regularly inform journalists of the activities of the mutual insurance company, its performance and its relations with public institutions.
|
| | | |
|
Port and Portuguese Wine Institute: information concerning Port wines for professionals and opinion leaders
Creating gastronomic "wine and dine" harmonies with the collaborations of uncontested experts at the Vinexpo (a wine trade fair in Bordeaux)
To orchestrate a “Tour de France” in partnership with the Union des Sommeliers de France, with training sessions for professors, wine tradesmen and wine stewards
To integrate Port into the different academic programmes of hotel.
|
| | | |
