Cuisine Solutions

Based in Normandy, Cuisine Solutions is specialized in the manufacturing of premium culinary basis, fully cooked frozen dishes and desserts. The company has built its know-how on the French technique of the "sous-vide" cuisine. Implanted in the North-American market, Cuisine Solutions offers a large and adapted product range for professionals, caterers and reception organizers (out of home consumption).

Objectives

Boasting their success in the USA, the company has accelerated their implantation on the French market. They have invested in the manufacturing process in order to guarantee a high quality level and they have increased their production capacity to conquer the leadership on their markets. Presently, Cuisine Solutions wishes to strengthen their presence on the premium catering market.

Strategies

Cap & Cime PR works to maintain Cuisine Solutions' strong presence in the professional press aimed at caterers, delicatessens and party organizers, in order to establish their reputation and strengthen their premium positioning. The press coverage regarding Cuisine Solutions' presence at the SIRHA and the organization of a press conference for the launch of a new range in June 2009 are some of the latest actions led by Cap & Cime PR.