Checkpoint Systems

NYSE-quoted, Checkpoint Systems is a global leader in shrink management, merchandise visibility and apparel labeling solutions in the retail sector. An expert in RF-EAS and RFID technologies, Checkpoint Systems partners with retailers and their suppliers to improve stock visibility and shelf availability for consumers.

Objectives

Emphasize Checkpoint Systems' expertise on source protection solutions in France and increase the company's profile as a key player in the RFID (Radio Frequency IDentification) sector among retailers and manufacturers.

Strategies

The agency develops and carries out yearly press relations campaigns (professional and consumer media) targeting the French market and in coordination with the European campaigns, in order to develop Checkpoint Systems offer and achievements' visibility in France and worldwide. The actions led on the French market focus on market surveys (ex. Global Retail Theft Barometer 2009), prospective studies, client testimonials, site visits...

www.checkpointsystems.com