France Boissons

A leading company in the marketing of drinks for professionals in the "out-of-home" consumption market (more than 60 000 clients and 60 million bottles sold/year among half which is in AOC), France Boissons emphasises the service, quality and innovation for cafés, hotels and restaurants.

Objectives

To assert their leadership in the "out-of-home" drinks market thanks to a strategy built upon regular actions throughout the year: large selection meeting consumers' expectations, specific wine menus, frequent marketing actions and partnerships with all sector branches. Meanwhile, to promote the numerous initiatives for consumers offered by the "Service en tête" association, created by France Boissons to make cafés, hotels and restaurants more dynamic.

Strategies

A regular presence in the national, regional and local press aimed at highlighting the national range selected by the France Boissons oenologists and sommeliers, and informing them about the numerous campaigns launched by France Boissons and Service en tête: product discovery offers, promotions, awarded wines, tours with winegrowers, celebration of women on Woman's day, the One-Euro Coffee...

www.franceboissons.com