Monbana

As a chocolate specialist, Monbana a has developed its activity around two ranges: chocolate powders (nature and aromatized) and accompaniment products (squares, cocoa almonds, mini-Madeleine's...) aimed at cafés, hotels, restaurants and, more recently, consumers with its Gourmet network (Chocolate Cube, Chocolate Sweets, Chocolate Powders...) available at high-quality roast coffee merchants, delicatessens and department stores.

Objectives

The company is now building on its own brand reputation, by pursuing a strong innovation strategy. This approach aims at strengthening its presence in cafés, hotels and restaurants, as well as conquering consumers and developing points of sale nationally.

Strategies

Cap & Cime PR plans and sets up press relation campaigns targeting both the heart of the company's market – the cafés, hotels and restaurants circuits – and also consumers with a media coverage of the Gourmet network products. By maintaining regular contacts with journalists of both circuits, Cap & Cime PR aims at supporting the business force in their product referencing.

www.monbana.fr