SDV - Les marchés du monde

As a leading provider for thematic catering, SDV is also present in super/hypermarket retailers with the brands Amigos (Tex-mex), Blue Dragon (Asia), Classic Foods of America (USA) and Sharwood's (India). From marketing products and drinks to training chefs or creating new catering concepts, SDV is the French specialist in world cuisines.

Objectives

SDV, whose catalogue comprises of more than 500 references, wishes to strengthen its visibility in different segments, develop its markets, and increase its reputation in the out of home consumption sector as well as in retailing.

Strategies

Cap & Cime PR intervenes in strategy and operation consulting. The actions led by the agency are based on corporate and product press relations campaigns with two objectives: reinforce SDV's expertise on its territory and conquer new markets by opening up the brands from its ethnic connotation. Press conferences, press meetings, samples brought in editorial offices... Cap & Cime PR does everything to ensure the visibility of SDV brands among the consumer and professional press. The agency is also in charge of the graphic conception, media planning, brand strategy (brand launch, etc.).

www.sdvfrance.fr