Simply Market

Atac, the main brand of the Auchan Group's supermarket branch, pursues an ambitious goal: encouraging daily the access to the best quality/price ratio products and improving the life quality of as many customers as possible.

Objectives

After the first Simply Market stores appeared at the end of 2005, Simply Market accelerated its presence in the French retail market in 2009. As a result, on April 1, 2009, all of the Atac supermarkets (286 of them) changed name and became: Simply Market

Strategies

For the first time, AuchanSuper – the supermarket branch of the Auchan Group – communicates to the press in order to give media coverage to the transformation of Atac into Simply Market. The press campaign aimed at consumers and professionals was handled by Cap&Cime. The objective was to make Simply Market known as the "new generation supermarket" that makes "shopping easy, with low and permanent prices on the entire offer, high quality fresh products, in a warm atmosphere and respecting a tradition of service."

www.simplymarket.fr