Semur-en-Auxois

In the heart of the Bourgogne region, in the Côte d’Or department, Semur-en-Auxois is a medieval city with a rich architectural heritage. Every year, the city organizes more than 300 shows and cultural events.

Objectives

- Get more visibility among potential visitors.
- Increase the city profile among the local population, investors, entrepreneurs and authorities.

Strategies

- Consumer communication: capitalize on the Medieval Feasts of the ‘Roi Chaussé’, the main cultural event of the city
- Institutional communication: provide information regarding the latest news of the city (investment funds, creation of a solar power plant...) towards the specialist press (economy, finance, environment…).

www.ville-semur-en-auxois.fr